At FCBX, I was the Senior Art Director on our AOR team for CenturyLink. I developed and produced an array of creative assets that were activated in various local markets. Through the Denver, Seattle, Phoenix, Portland, Salt Lake City, and Minneapolis markets, I worked to raise CenturyLink’s brand awareness in specifically in areas of broadcast radio/TV, buzz marketing, athlete endorsements, digital, in-venue activation, OOH, print, promotional events, in-game features, and social.
NFL In-Market Sponsorship
CenturyLink sponsorship creative and strategic assets for more than 10 professional sports teams was led by our team at FCBX. Our responsibilities included athlete endorsements, in-market amplification, in-venue branding, and activation programs within and beyond the walls of team venues. As the Senior Art Director on the CenturyLink account, I developed and produced various creative assets that were activated across multiple CenturyLink local markets, such as Denver, Seattle, Phoenix, Portland, Salt Lake City, and Minneapolis. The objective was to raise CenturyLink’s brand awareness and product messaging through different media channels, generate buzz-worthy activations, and connect with consumers via social media. The “Home Team. Home Connection.” platform aimed to strengthen partnership identification messaging with team properties where CenturyLink brand or product messaging was not applicable.
Year: 2017-2018
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Animation, Athlete Endorsement, Broadcast Radio/TV, Buzz Marketing, Digital, In-Market Activation, In-Venue Branding, OOH, Photography, Print, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Animation, Athlete Endorsement, Broadcast Radio/TV, Buzz Marketing, Digital, In-Market Activation, In-Venue Branding, OOH, Photography, Print, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
NFL Athlete Endorsement Program Ambassadors
NFL In-Market TV & Radio Spots
Minneapolis/St. Paul In-Market TV 30-second spot with Stefon Diggs of the Minnesota Vikings
Minneapolis/St. Paul In-Market Radio 15-second spot with Stefon Diggs of the Minnesota Vikings
Denver In-Market TV 30-second spot with Emmanuel Sanders of the Denver Broncos
Denver In-Market In-Market Radio 15-second spot with Emmanuel Sanders of the Denver Broncos
Seattle In-Market TV 30-second spot with Doug Baldwin of the Seattle Seahawks
Seattle In-Market In-Market Radio 30-second spot with Doug Baldwin of the Seattle Seahawks
NFL Denver Broncos/Seattle Seahawks In-Market Print FSI's
NFL Denver Broncos/Minnesota Vikings/Seattle Seahawks In-Venue Animation, Digital, and Static Signage
NFL Denver Broncos/Minnesota Vikings/Seattle Seahawks Social, Digital, and Web
NFL Boostbox
The CenturyLink Boostbox campaign was a promotion in Seattle, Denver, and Minneapolis geared towards NFL fans. The campaign featured athlete endorsements from Doug Baldwin, Emmanuel Sanders, and Stefon Diggs. Prizes included a custom-designed Boostbox filled with handpicked items by the athletes, including game tickets, an iPad, team gear, and gameday experiences. Fans could enter by filling out an online form on a landing page found on their team’s NFL website. CenturyLink promoted the campaign on social media and through PR in local markets to attract and retain customers.
Year: 2018
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Athlete Endorsement, Digital, Packaging (custom designed Boostbox), Photography, Print, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Athlete Endorsement, Digital, Packaging (custom designed Boostbox), Photography, Print, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
NFL Boostbox Branding
NFL Boostbox 3D Renderings and Photos
NFL Boostbox PR Video and Event Photos
NFL Boostbox Social and Digital
MLB, NBA, and MLS In-Venue
FCBX collaborated with CenturyLink to develop dynamic in-venue digital animation signage across a spectrum of premier NFL, MLB, NBA, and MLS markets. The primary aim was to inform fans that CenturyLink, renowned for its fast and reliable internet and tech services, serves as the trusted technology provider for their beloved sports team. This initiative sought to enhance brand consideration and favorability during the customer journey toward purchasing high-speed internet services.
Year: 2017-2018
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Animation, Digital, In-Venue Activation & Branding, Giveaways, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
Role: Senior Art Director
Markets: Denver, Minneapolis/St. Paul, Seattle
Creative Assets: Animation, Digital, In-Venue Activation & Branding, Giveaways, Social
Creative Team: Megan Lange, Paloma Cortez, Shawn Gadley
MLB In-Venue LED/Videoboard Animation, Static Signage, and IPTV
NBA In-Venue LED/Videoboard Animation and In-Game Feature Creative
MLS/Seattle Sounders In-Venue LED/Videoboard Animation, In-Game Feature Creative, and Matchday Scarf Giveaway Creative
NBA Hearts & Hoops
At FCBX, we partnered with CenturyLink in collaboration with the Utah Jazz and Portland Trail Blazers to foster philanthropic connections and generate leads for local sales teams during the holiday season. The initiative, known as CenturyLink Hearts & Hoops, unfolded as a comprehensive 360-degree buzz marketing campaign. In conjunction with basketball players George Hill of the Utah Jazz and Evan Turner of the Portland Trail Blazers, this campaign harnessed the power of social, PR, and experiential marketing to unite Salt Lake City in a charitable endeavor, involving the donation of essential items for those in need. Moreover, the campaign presented fans of the Jazz and Trail Blazers with an exclusive opportunity to participate in a sweepstakes for a coveted VIP ticket package, graciously provided by CenturyLink.
Year: 2016
Role: Senior Art Director
Markets: Salt Lake City, Portland
Creative Assets: Animation, Premiums (Magnets), Print (Autograph Cards, Doorhangers, Flyers, Pop-A-Shot, Postcards, Posters), Print Signage (A-Frames, Whirlwinds), Social, Vehicle Graphics
Creative Team: Megan Lange, Candy Wilson
Role: Senior Art Director
Markets: Salt Lake City, Portland
Creative Assets: Animation, Premiums (Magnets), Print (Autograph Cards, Doorhangers, Flyers, Pop-A-Shot, Postcards, Posters), Print Signage (A-Frames, Whirlwinds), Social, Vehicle Graphics
Creative Team: Megan Lange, Candy Wilson
NBA Utah Jazz/Portland Trail Blazers Program Branding and Promotional Animation
NBA Utah Jazz/Portland Trail Blazers Program Giveaways
NBA Utah Jazz Program Event Photos
NBA Utah Jazz/Portland Trail Blazers Program Social
NBA Portland Trail Blazers Program Event Photos
