Building upon my ongoing partnership with NOW Arena, situated in Hoffman Estates, IL, I’ve expanded my branding capabilities to encompass two captivating outdoor entertainment venues nestled within the arena’s campus. Hideaway Brew Garden & Bar, a renowned outdoor event space, exudes a welcoming atmosphere and a diverse roster of year-round events, catering to both local residents and visitors. With an emphasis on craft beers, cocktails, and regional cuisine, the venue offers a distinct haven for patrons seeking a unique experience. Likewise, Craft Canteen, located in close proximity on the NOW Arena campus, presents a seasonal bar concept ingeniously fashioned from a repurposed metal shipping container. This innovative locale hosts an array of outdoor concerts, parties, and movie nights, accompanied by a menu that features craft beers, cocktails, and inventive American pub fare.
Visual Identity/Branding
Hideaway Brew Garden & Bar is a well-known outdoor event space located in Hoffman Estates, IL, on the grounds of NOW Arena. The venue boasts a welcoming atmosphere and a range of year-round events that attract both locals and visitors. The garden and bar offer a unique setting where visitors can enjoy various craft beers, cocktails, and local cuisine. As the lead designer for the NOW Arena team, I developed the branding and creative assets for Hideaway Brew Garden and Bar, including the logo, signage, menus, and promotional materials.
Year: 2018-2023
Role: Lead Freelance Graphic Designer
Location: Chicago (Hoffman Estates)
Creative Assets: Logo/Branding, Print (Large Format, Directional), Signage
Role: Lead Freelance Graphic Designer
Location: Chicago (Hoffman Estates)
Creative Assets: Logo/Branding, Print (Large Format, Directional), Signage
Craft Canteen
Craft Canteen is a seasonal bar in Hoffman Estates, IL. The unique space developed from a metal shipping container, hosts various events like outdoor concerts, parties, and movie nights, while offering a menu featuring a range of craft beers, cocktails, and American pub fare with a modern twist. As a member of the NOW Arena marketing team, I assisted in developing the branding and promotional materials for Craft Canteen.
Year: 2018
Role: Lead Freelance Graphic Designer
Location: Chicago (Hoffman Estates)
Creative Assets: Logo/Branding, Area/Building/Structure Graphics, Signage
Role: Lead Freelance Graphic Designer
Location: Chicago (Hoffman Estates)
Creative Assets: Logo/Branding, Area/Building/Structure Graphics, Signage
